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Rolex SA and its subsidiary Montres TUDOR SA design, manufacture, distribute, and service wristwatches sold under the Rolex and Tudor brands. In 2018, Forbes ranked Rolex as the world's 71st most valuable brand. As of June 2019, of the top ten most expensive watches ever sold at auctions, three were Rolex watches. In particular, Paul Newman's Rolex Daytona currently holds the title of the second most expensive wristwatch and the third most expensive watch ever sold at an auction, earning USD$17.75 million in New York City on October 26, 2017. Rolex is the largest manufacturer of Swiss made certified chronometers. In 2005, more than half the annual production of watches certified by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes.
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